Animal rights the Strength and Weakness Essay Example | Topics and Well Written Essays - 1000 words - 1

Animal rights the Strength and Weakness - Essay Example While some argue that humans should be distinguished from the rest of the other animals and that they are in a separate moral category, some are against this ideology. The ones that believe that animals have no moral status will support any treatment to the animals including practices that cause discomfort, pain, suffering and death. Some people treat the animals according to the way they feel is fit for them and their beliefs an action which elicited the need to develop a forum where animal rights could be guarded and this secure them from the jaws of the malicious owners. Contrary to them, many philosophers believe that though there are differences in all manners of ways between the animals and the humans, there lacks a philosophical defense for denying the animals a moral consideration. The two sides have debated on the justification of these moral rights for ages (Mack, 2012). The philosophers who came forward to develop this argument supported their argument by purporting that since animals have a distinct life just like the humans they also should be considered as living things with their rights no matter how developed they may be closer or further from the humans. The explanation of various philosophers in regard to the subject will be discussed in the following chapters. It is important to note that the explanation may not give a conclusive decision as what is offered is a mere explanation and leave the reader to decide independently. The Kantian approach towards animals, which is said to have marked progress from Descartes theory that stated that animals were mere automata, acknowledges animal pain. The theory however, still states that animals were not self-conscious and were there merely as a means to an end. Kant claimed that man’s duties towards the animals were but indirect duties towards humanity. This means that though man should strive to treat the animals well, it was not because he owed them any

Marketing Philosophy and Strategy Research Paper

Marketing Philosophy and Strategy - Research Paper Example The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed. The paper also assesses the product launches of Sony BetaMax, Colgate Kitchen Entrees and Pepsi-Kona to determine the challenges in new product development in the marketing landscape of today. Marketing Philosophy and Strategy The dynamism of the marketing landscape requires a comprehensive understanding of the issues and concerns related to the development of new products and the impact of the global economy on the marketing philosophy and strategy of a business. The purpose of this research paper is to employ the findings of prior literature and scholarly articles to examine the chal lenges that are involved in the development of new products thereby, assessing the impact of technological advancements in assisting the effort of new product development. Furthermore, the paper conducts extensive research into prior literature to fulfill the objective of addressing the legal and ethical implications of marketing efforts. ... products is highly influential, such that the volatility of the worldwide business environment extends to the individual characteristics of consumers including patterns of consumption which increase the need for organizations to engage in practices that encourage the creation of products that can appeal to the specific tastes and preferences of the target market. In their article, Ogawa and Piller (2006) highlight the problem that is associated with the commercialization of new products that has led to the staggering failure of more than 50% of new product launches. Certainly, the pivotal challenge being faced by businesses in the economy of today is a failure to recognize the needs of customers (Chaturvedi & Rajan, 2000; Ogawa & Piller, 2006). Research into the failure of Pepsi-Kona, the launch of which was essentially inspired by Starbuck’s triumph in reviving the declining demand for coffee suggests that Pepsi did not undertake effective marketing testing and continued with the launch of the beverage even though initial results did not predict a successful product launch (D. Pitta & E.Pitta 2012). Ogawa and Piller (2006) note that developing sales forecasts and expected sales volume for new products is becoming a highly challenging task, this notion essentially asserts that the accuracy and preciseness of determining customer needs and creating sales forecasts during the extended period that is prior to the development of new products is a vital challenge. According to Jhang et al. (2012), extensive product innovation during the process of new product development and decisions regarding brand extension must be finalized once the product is aligned with the consumer product category expectations, products such Colgate Kitchen Entrees and Cosmopolitan Yogurt